Sales Funnel & Conversion
Map the path from first contact to qualified conversation and remove the points where good leads disappear.
- Division
- Marketing, Sales & Digital Growth
- Format
- Advisory & implementation
- Updated
- 2026-10-28
We inspect each step — landing page, form, response time, qualification, scheduling and handoff — and identify where intent is lost. Then we implement the smallest set of changes that makes the path observable: clearer offers, fewer fields, defined follow-up, routing rules and a shared definition of a qualified lead.
The problem it addresses
Leads arrive through several channels and nobody can say how many were contacted or what happened next.
Who it is for
Businesses generating inquiries that are not answered consistently or are handed off without context.
What the engagement produces
- A funnel map with measured drop-off points
- A qualified-lead definition and routing rules
- Revised forms, response templates and follow-up sequence
How the work runs
- 01
Scope
Confirm the situation, the decision to be made, responsibilities, fees and what is explicitly out of scope. Third-party costs are identified before work begins.
- 02
Work
Interview the people closest to the work, review the records that exist, build the change and test it against real exceptions rather than a demo.
- 03
Handoff
Document what was built, train the owner, record open items and define whether ongoing support is needed. The business should not depend on Nexus to operate the result.
What it does not do
Stated before the engagement so the scope is honest. Additional requirements are scoped and confirmed in writing.
- Conversion outcomes depend on offer, price, market and sales execution.
- No specific conversion rate or revenue increase is promised.
- Advertising spend, media placements and third-party subscriptions are separate from service fees.
- Search, social and advertising platforms control distribution; no specific ranking, reach or conversion result is guaranteed.
Related services
Marketing & Growth · 10 services- 01Brand Strategy & PositioningDefine who the business is for, what it should be known for and why a qualified buyer should choose it.
- 02Website Strategy & RedesignRebuild the website around the decisions a buyer needs to make, not the internal org chart.
- 03SEO FoundationsMake the site technically readable and structurally relevant for the searches that match the offer.
- 04Local Search VisibilityStrengthen the profile, location information and review process that help nearby customers find and trust the business.
Send the situation, the constraint and what you have already tried. We will confirm whether this scope fits before proposing next steps.