Social Media Operations
Turn social channels into a disciplined publishing and response routine instead of an occasional announcement.
- Division
- Marketing, Sales & Digital Growth
- Format
- Advisory & implementation
- Updated
- 2026-10-28
Social platforms are useful when they support a specific job: credibility, recruitment, community response or direct inquiry. We define that job, select the channels worth maintaining, build a content cadence from existing material, and set response standards. The work is measured against conversations and inquiries, not follower counts alone.
The problem it addresses
Profiles are updated only when someone remembers, and direct messages wait for days.
Who it is for
Businesses with social accounts that are active irregularly or managed without clear ownership.
What the engagement produces
- A channel plan with purpose and posting cadence
- A content bank and approval workflow
- Response standards and escalation rules
How the work runs
- 01
Scope
Confirm the situation, the decision to be made, responsibilities, fees and what is explicitly out of scope. Third-party costs are identified before work begins.
- 02
Work
Interview the people closest to the work, review the records that exist, build the change and test it against real exceptions rather than a demo.
- 03
Handoff
Document what was built, train the owner, record open items and define whether ongoing support is needed. The business should not depend on Nexus to operate the result.
What it does not do
Stated before the engagement so the scope is honest. Additional requirements are scoped and confirmed in writing.
- Platform algorithm changes and audience behavior affect reach.
- Nexus does not purchase followers, engagement or reviews.
- Advertising spend, media placements and third-party subscriptions are separate from service fees.
- Search, social and advertising platforms control distribution; no specific ranking, reach or conversion result is guaranteed.
Related services
Marketing & Growth · 10 services- 01Brand Strategy & PositioningDefine who the business is for, what it should be known for and why a qualified buyer should choose it.
- 02Website Strategy & RedesignRebuild the website around the decisions a buyer needs to make, not the internal org chart.
- 03SEO FoundationsMake the site technically readable and structurally relevant for the searches that match the offer.
- 04Local Search VisibilityStrengthen the profile, location information and review process that help nearby customers find and trust the business.
Send the situation, the constraint and what you have already tried. We will confirm whether this scope fits before proposing next steps.